Partner with us in creating an Experience for new Brides at the Brides Just Wanna Have Fun Expo!! We have done over 18 boutique bridal shows in the past 7 years all across the coast. We are excited to announce that we will be hosting our BRIDAL Expo in Mississippi in the beautiful city of Ocean Springs as well as returning to the wonderful Daphne Civic Center!
We have been planning successful events for over 30 years and believe that the vendors are what makes a show! We know what makes the brides happy as well as the vendors and partners. With that being said here is a list of things that we can offer you for partnering with us at the show:
Lowest vendor rates in the area - only a $250 investment for one show or book both shows for $400 which gives you a total discount of $100 for booking both shows - you won't find this offer anywhere else
Only a few vendors in your industry with some of them only 1 to 3
Will receive list of all Brides Registered after Expo
Guarantee that all Brides will visit your booth since they will have to get vendors initials before they can register for Grand Prizes
A unique, boutique experience where the Bride has time to spend with each vendor as well as not being overwhelmed at the show.
Mobile, Pensacola, Panama City, Destin and Dothan/Wiregrass Bridal Directories
Facebook with over 8,000 followers on business pages
Flyers and posters with discounted tickets online
Ohr-O'Keefe Museum Of Art and Daphne Civic Center will include bridal show event in their marketing
Dedicated email to bridal leads lists
Presence on Exalte' Magazine website
Presence in printed ad in Exalte' Magazine as well as digital publications
Several Facebook posts announcing and leading up to event
Several Twitter and Instagram posts announcing and leading up to event
Press release to distribute on the newswire announcing wedding expo
We hope that you can join us and are excited about the fun Brides Just Wanna Have Fun Bridal Boutique Shows!
We will only be again taking just a few for each specialty so reserve your space now.
You might find below interesting to read as Brides are leaning more and more towards the Boutique Shows. Also offers great advice for vendors.
What Brides Really Think Of Bridal Shows
by Kathy DalPra
It's no secret that the wedding industry has changed drastically in the last 10 years. Today's Internet savvy millennial bride is bombarded with tools, resources and information about planning her wedding. She's overwhelmed and doesn't have the time or patience to tolerate anything that can't add value to her planning experience. What she wants are quick and easy ways to sift through the endless information so she can find the hidden gems worth consideration and evaluate which are best for her. This applies both to her search for the right vendors as well as locating solid planning advice and inspiration.
And that's why traditional cattle call bridal shows and catch-all resource centers like The Knot are quickly becoming outdated. Here's what one bride recently said about her experience:
Look, its not that brides are against online resources or even bridal shows. It's that they don't want to be any more overwhelmed by options or communications than you and I do. What they really want is to connect exclusively with those people and resources that are the best fit for them.
In other words, they want the power of choice.
She's thinking, "show me the options (in a less overwhelming way) and let me choose which ones to keep on my radar." Unfortunately, many of these generalist bridal resources (i.e. catch-all shows and planning sites), don't give her that. Not only do they stretch the reasonable boundaries of permission marketing by adding the bride to more lists than she wants to be on, they clutter her mind with more options than she possibly has time to compare.
So what does this mean for you? Here are a few ways to ensure you're one of those wedding-related resources she adores, rather than dreads.
Get Her Permission
Never add a bride to your email or direct mail marketing lists unless she specifically signs up for it on your website or at your bridal show space (yes, even if the show director gives you the list). I know my advice will be controversial, so let me tell you why I'm suggesting this.
Everyone that shows up at the bridal show isn't your ideal client, so why would you waste your time and dollars with follow up marketing to them anyway?
Just because a bride attends a bridal show doesn't mean she wants to hear specifically from you. Let her decide. Ignoring her right to give you permission individually will only frustrate her and have her unsubscribe. The more unsubscribes you get, the more your emails will get bounced to your entire list.
By only following up with those that ask you, via a signup sheet or form, you'll be more effective in your marketing, while spending less time and money doing it.
Utilize Smaller, Niche Wedding Planning Sites
A quick search on Google will show you just how many niche wedding blogs and planning sites there are online. This is strong evidence for the growing desire brides have to expose themselves exclusively to wedding planning resources that fit with their style, budget and vision. Rather than getting lost in a sea of irrelevant options, brides are putting blinders on and only paying attention to blogs and sites that 'speak' to them.
And you should do the same. Align yourself with niche sites that overlap with your specialty. Narrow in on only those niche sites that attract your ideal client and get exposure through them. Skip general, catch-all sites like The Knot, unless you truly believe your ideal couple is hanging out there and you are already having success with it. In that case, by all means, continue.
Track Down Small, Boutique-Style Bridal Shows
I simply love the shift in the bridal show mentality that's been taking place in the past few years. Shows are becoming less like "expos" and more like "mixers." My best success with bridal shows marketing my jewelry were always the tiny ones. The ones that only had 25 vendors or less and treated the event more like a boutique networking and socializing experience than a big sales pitch.
If you can find smaller bridal events that match your niche and cater toward your ideal type of client, I think you'll find the brides to be a lot more receptive and responsive to your message.
Tell Me Your *New* Plan
So, what d'ya think? How can you tweak your marketing and communication strategy to stop annoying brides and start attracting them? Do you currently utilize The Knot or bridal shows? What are you doing to get the most out of these activities, without ticking brides off?